First things first: know what you want out of using Twitter as a professional. Don't just use it for the sake of growing a following or anything vague like that. You'll do better if you know what exactly your end-goal is. Twitter is just a means to an end.

13 3 Reasons Why...

..someone may follow you on Twitter:

• Informative Content: People come to Twitter for quick, bite-sized information.
• Funny/Entertaining Content: Memes and one-liners. As long as they're actually funny
• Famous People Content: Following for insight into your day, what you do, etc. Doesn't work if you're not famous.

<aside> 💡 Best way forward: be informative, or be entertaining, or a mix of both! To build a solid audience, you must

• Show up and deliver content consistently
• Engage with those engaging with your Tweets.

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Right way to set your profile up

First: Get your Bio right

• Pick your niche: selecting an intersection of fields that accurately represent your interest. e.g. marketer interested in blockchain, etc. What can people rely on you for?
• Why should people interact with you?: Why are you interesting, why should someone pay attention to you? What change do you want to make in the world?
• Give people a clear CTA: Follow me for insights on X,Y & Z
• Give them a way to explore more about you: Post a link where people can better explore what you are like, in depth. A website or LinkedIn profile.